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Facebook's executives noted that the ease at which businesses can shoot video on a mobile device, upload it, and then give it even extra juice to get in front of users by paying for an ad, makes it particularly compelling. The company has been steadily expanding options for advertisers as well, including ways to show ads on other programs, like Instagram, and help users buy items more easily from within Facebook. While there are many different types of ads, the company's executives said video in particular has become one of the most popular types of posts on its site this year. That's boosted Facebook's business, said Dave Wehner, the company's finance chief.

"It's making a real contribution on engagement and revenue," he told CNBC in an interview Wednesday, "We're very excited about the video ad product, and it's making a real contribution."Facebook's surprising command in video could signal another period of growth for the social media giant, The company has so far been able to jump from strength to strength -- building a strong advertising business on desktop and laptop computers, iphone case holds airpods then repeating that success on mobile devices, Last year, Facebook accounted for more than 18 percent of global advertising spent on mobile devices, according to industry researcher eMarketer, In contrast, revenue from mobile advertising was negligible in 2012 when the company went public in 2012, While Google still dominates advertisers' dollars, accounting for twice the amount spent on Facebook, video could start making a difference..

Mobile devices will continue to be key to Facebook's success. The company Wednesday said 76 percent of advertising revenue came from mobile devices for its second quarter. That's up from 73 percent in April, and 62 percent the same time a year ago. Facebook doesn't say how much money it makes from advertising overall, though it is expected to represent a vast majority of its sales. In addition, more than 87 percent of the 968 million people logging into Facebook each day did so from a smartphone or tablet.

Facebook said one out of every five minutes people spend on a mobile device, they do it on Facebook service, Overall, he said, people spend more than 46 minutes per day on Facebook broadly, not including WhatsApp, 700 million people have use its Messenger messaging service, he said, and its app has been downloaded more than 1 billion times on mobile devices iphone case holds airpods powered by Google's Android software, For its second quarter, ending June 30, Facebook said its overall revenue of $4 billion rose more than 38 percent from the same time a year ago, That beat the $3.99 billion expected by analysts polled by Thomson Reuters, The strengthening US dollar in trade across the globe hurt Facebook's revenue, the company added, reducing it by about $330 million..

Profit fell nearly 10 percent to $719 million from the same time a year ago, however, spooking investors who drove the company's shares down about 3 percent in after-hours trading. Facebook's stock has risen more than 24 percent so far this year. Facebook said its expenses fell, though, and that it expects costs to grow between 55 percent and 60 percent this year, which is less than the 55 percent to 65 percent range it offered earlier this year. After adjustments for items like stock-based compensation, Facebook said it earned 50 cents per share, above the 47 cents per share analysts had been expecting.

Marked by little hardware innovation and limited upgrades, the tablet market declined seven percent year over year as of the second quarter, the International Data Corporation (IDC) said, Global tablet shipments totaled 44.7 million units for the second quarter compared to 48 million the same period last year, according to data from the research firm's Worldwide Quarterly Tablet Tracker, Tablet sales have been erratic over the past several quarters amid tougher iphone case holds airpods competition and market saturation, Shipments of Apple's tablets, including the larger-screen iPad and the iPad Mini, have declined 26 percent compared to the second quarter of 2013, said Jean Philippe Bouchard, research director of tablets at IDC, And many analysts have been left to wonder whether the days of tablet growth are over..

"Longer life cycles, increased competition from other categories such as larger smartphones, combined with the fact that end users can install the latest operating systems on their older tablets has stifled the initial enthusiasm for these devices in the consumer market," said Jistesh Ubrani, senior research analyst for IDC's Worldwide Mobile Device Trackers, in a statement. Amid lackluster tablet sales, Apple maintained its lead in the worldwide tablet market, amassing a 24.5 percent market share and shipping 10.9 million units in the second quarter.

Samsung held its No, 2 position in the market with 7.6 million units shipped and 17 percent market share in the second quarter of 2015, Lenovo maintained its No, 3 position with 2.5 million units and 5.7 percent share of the market, LG and Huawei ended the quarter in a statistical tie for fourth place, rounding out the top five with each shipping 1.6 million devices, The numbers reflect a slow shift in the landscape of the top tablet vendors, as Apple and Samsung -- with a combined 41.5 percent market share at the end of the second quarter compared to 65.7 percent the previous year -- lose market share to iphone case holds airpods smaller players, namely Lenovo, Huawei and LG Electronics, Bouchard said smaller vendors are doing a better job of addressing smaller pockets of demand, with LG addressing the demand for connected tablets and E FUN addressing the need for more affordable tablets..

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