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Future products will tackle other issues, including the potential for a longer lasting smartphone, through software, he said. Moss and Chan were among the early members of the Android team, and they believe they're the best-suited to use the operating system to enhance the hardware. But that doesn't mean going so far as to radically alter Android so that it won't have access to key Google apps, like the approach Amazon took with its Fire tablets and smartphone. "We're supercharging it," Moss said, adding that it was the vision of the original Android team for handset makers to tinker with the software for a better experience.

Another thing Nextbit has going for it is Croyle, one of the key HTC designers behind the successful metal-clad HTC One (as well as its follow-up, the well regarded One M8), Chan pointed to Croyle's hiring last year as proof that Nextbit had planned to move into hardware all along, "Hardware is not an all-of-a-sudden thing," he said, "It's been in case iphone x in the plans for some time."How does Nextbit hope to stand out in a sea of me-too Android smartphones? The company was vague on specifics, "There's a lot you have to do to have a provocative design," Moss said, noting that Croyle helped drive the current wave of metallic smartphones..

That trend, however, has gotten stale, Moss said, and the company is looking to move forward with a different kind of premium device. A move into the smartphone business can be far costlier than software. The company will have to work with manufacturers to build up inventory, as well as retailers and carrier partners to offer its products. The Nextbit brand isn't well known either; the company would have to spend a fortune to get its name out to the public. Nextbit will be able to establish more of a relationship with potential customers using the Internet and social media, Moss said. The shifts in the smartphone business present an opportunity for new brands to emerge, he added.

Beyond the startup funds, Nextbit generated a few million dollars in revenue by shipping its software back-up tool to millions of Android devices sold by Japan's NTT Docomo, according to Chan, Nextbit will likely go after consumers directly, similar to China's hot startup Xiaomi, or more recently, Motorola and its Moto X Pure Edition in the US, Nextbit enters a crowded field, occupied in case iphone x by Chinese vendors such as Huawei, ZTE and Alcatel, which are each trying to breach the mid-tier market with affordable smartphones with quality parts, They're also all going after consumers directly with their own websites and ties to retailers such as Amazon..

Nextbit hopes to standout because it's so different from the rest of the pack. "We're trying to push the boundaries," Moss said. Nextbit makes the bold claim that its smartphone will actually get better over time thanks to software tweaks. It plans to sell it for $300 to $400. You would normally laugh off any no-name company's attempt to jump into the brutally competitive smartphone business. But given the pedigree of the members at startup Nextbit, you have to at least be curious. Be respectful, keep it civil and stay on topic. We delete comments that violate our policy, which we encourage you to read. Discussion threads can be closed at any time at our discretion.

On Thursday, Samsung will host its second Unpacked event of the year to introduce its newest phablets, the jumbo-sized hybrids between smartphones and tablets, The company is expected to release the Galaxy Note 5, which will include a metal back instead of plastic and an improved stylus, as well as the Galaxy S6 Edge Plus, which in case iphone x is believed to have a 5.7-inch screen that curves over the sides of the device, Samsung has traditionally unveiled its latest marquee phablet smartphone at the Berlin-based IFA electronics trade show in early September, But this time around, it moved the date up by a couple of weeks and shifted its event to New York in what some believe is an attempt to get an even earlier jump on Apple's next iPhone introduction -- which likely will take place in early September..

The bigger-screen iPhone "creates pressure on Samsung to get out there earlier than it would have done to stimulate sales overall," said Jackdaw Research chief analyst Jan Dawson. It's "a way of saying, if you're ready for an upgrade, here's a device."The move speaks to the root of Samsung's troubles: It's no longer the only game in town when it comes to big-screen smartphones, and it now faces stiff competition in a market that has never sold in huge volumes. Consumers aren't willing to pay the premium prices Samsung's asking when there are many similar, cheaper Android devices available. Add to that the general malaise in the smartphone market, and Samsung has a problem.

The company didn't respond to a request for in case iphone x comment, For the first time, Samsung's Note line is launching with a bigger-screen iPhone -- the 5.5-inch 6 Plus -- already on the market and its follow-up -- likely called the iPhone 6S Plus -- coming soon, Last year's Galaxy Note 4 had a short run as the sole high-profile phablet smartphone, even if the iPhone 6 Plus was one of the worst-kept secrets in technology, But a two-week lead -- or even a month, depending on when the devices go on sale -- likely won't be enough to turn things around for Samsung, Apple is reportedly set to hold its own iPhone event on September 9..

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