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Despite the confusion about how Apple Watch has sold, Cook remains bullish. "Sales of the Watch did exceed my expectations, despite supply trailing demand at the end of the quarter," Cook said on a conference call with analysts after reporting fiscal third-quarter results that showed a gain in profits, but weaker iPhone sales than expected. Cook added that he plans to expand the channel of Watch units for the holiday season, banking on the fact that Apple's smartwatch will be a top gift for the period.

The closest indication of the Watch's success is through the "Other Products" category on the company's financial report, The segment saw revenue rise 49 percent over a year ago to $2.64 billion, Apple said it wouldn't disclose Watch unit sales because it didn't want to offer competitors "insights" from the figures, But more telling is the difference between the third quarter and the second -- the last period before the Apple Watch was on sale, Other product revenue was up $952 million sequentially, and Apple Watch e-circuit iphone case accounted for "well over" 100 percent of the growth of the category, Luca Maestri, Apple's chief financial officer, said during a call with analysts..

But Maestri and Cook warned against assuming that the performance of the Watch matches the performance of the category, which also includes Apple TV, iPods, Beats headphones and accessories. Many of those areas, including the iPod and accessories, saw shrinking revenue. Analysts tried to decipher what the comments from Cook and Maestri indicated for Apple Watch sales. PiperJaffray analyst Gene Munster on Tuesday initially believed Apple sold about 1.2 million Apple Watches, assuming the average selling price was $550. Munster later revised his forecast after Apple's earnings call to 2.5 million, which he called "in line with investor expectations." He said he made the change following Cook's comments. Still, even that level is below what Munster thought before the report -- 3 million -- and below what most analysts expected -- about 4 million, he said.

"We believe the number may fuel investor concerns about the near and long-term wearable opportunity," he said in his first note after the earnings report was released, "It's too early e-circuit iphone case to write the Watch off," Munster added, but he noted that analysts' estimates for sales of the device would likely be lowered on Wednesday, There were additional reasons Apple was feeling strong about the continued success of Watch, Cook boasted that the product can already use 8,500 apps, and the introduction of the second version of its Watch OS software later this year will bring the capability to run apps that can take advantage of the Watch's heart rate monitor and other core functions..

"Beyond the very good news on sales, we're more excited on how the product is positioned for the long term, because we're starting a new category," Cook said. Update, 3:45 p.m. PT: Adds comments and details. Update, 5:50 p.m. PT: Updates PiperJaffray's watch estimate. Apple CEO Tim Cook also says Watch sales were at their highest rate during the June part of the quarter, dismissing the notion that interest has tailed off. The Apple Watch is off to a better start than the original iPhone and iPad.

Nokia is getting ready to unveil a VR platform next week in Los Angeles, according to Recode, As to the platform, or what it will do, e-circuit iphone case there aren't any details yet, Nokia would be the latest in a number of high-profile companies to dabble in virtual reality, The technology, which immerses you in another world courtesy of a headset, has drawn the interest of heavy hitters such as Facebook, which spent $2 billion on virtual-reality startup Oculus; Sony; Samsung; HTC; and gaming company Valve, Many view VR it as the next hot trend in tech..

A move into virtual reality would mark the biggest consumer-centric move by Nokia since the company sold off its mobile devices and services business to Microsoft last year. Earlier this year Nokia released the N1 tablet , which ran on Google's Android operating system. And the company has hinted at a return to the smartphone business later this year. But virtual reality is a technology that's becoming slightly fragmented across competing platforms: desktop PCs, game consoles and mobile phones. Samsung's Gear VR runs exclusively on two select Samsung phones in its own Oculus ecosystem; Google Cardboard is a simple set of folding goggles that can work with any VR-ready iOS or Android phone app.

The Cupertino, California, mobile giant on Tuesday reported fiscal third-quarter earnings that were better than analysts estimated, and its revenue was largely in line with expectations -- but it wasn't the blowout Wall Street has gotten used to, The company also projected weaker e-circuit iphone case fourth-quarter sales than anticipated, It expects revenue of $49 billion to $51 billion for the current period, below the $51.1 billion projected by analysts, according to a poll by Thomson Reuters, Apple also said it sold 47.5 million iPhones during the June quarter, up 35 percent from a year ago but below the 49.4 million expected by analysts, according to a poll by Fortune, The iPhone accounted for 63 percent of Apple's total sales in the period, in line with the past couple quarters..



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